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Brand Introduction

During the French Revolution, The little boy Mr BEGEEL’s whole family fled to settle down at the foot of the Jura mountain in Switzerland, and there are many skilled craftsmen of watch industry together with them. The little boy Mr BEGEEL grew up to become a watchmaking master in the cultivation of those watch & clock masters. Mr BEGEEL devoted his whole life into the most beloved wristwatch industry, a pair of artist hand, a pencil, and the clean paper that can outline the sketches of wristwatch, all of those are the basic tools for him to design the watches. Regardless of flying wheel, hollow, multifunctional or gold, he designed each wristwatch with his fusion and heritage of the tourbillon’s mechanical aesthetic, the vivid skeleton hollow , the noble gold craft and classic royal Euro style.


After Mr BEGEEL passed away, in the BILL city, at the foot of Jura mountain, known as the watch industry’s Mecca, his posterity established Swiss BEGEEL SARL Co., Ltd and create the Swiss wristwatch brand BEGEEL, to memorize Mr BEGEEL’s outstanding contribution & the spirit of originality in his whole life.


BEGEEL watch is a continuation for the concept of Euro royal customize and handmade watchmaking. Not only has the design of unique style, but also has the high quality of wristwatch & the craftwork of Swiss royal artisan saluted to the watchmaking tradition. In the choice of materials, BEGEEL choose 316L stainless steel, genuine leather, high purity crystal diamond, sapphire crystal mirror, diamond of the same cutting degree. After materials selection, with the professional skills, wide experiences & strong imagination, the carver engrave the pattern of wristwatch with exquisite arts & crafts, each process of craftwork is natural to present. Then every small part will be perfect fitting by the skilled mosaicist like fine art under the 20 times microscope. More than that, every BEGEEL watch insists unique serial number since the brand founded, has unique value of collection, officially become a byword for Swiss local noble precision wristwatch.


With the rich cultural heritage and exquisite handmade watchmaking, BEGEEL explore and expand in the global market, In 2010, established the Asia Pacific Operations Center in HongKong - HENGDA Clock & Watch (HongKong) International Group Limited, officially entered the market in Asia Pacific region. In the same year, the SWISS BEGEEL SARL set up a subsidiary in Guangzhou named Guangzhou BAOJUE watch Co., Ltd, lead BEGEEL watch into China market and named the Chinese brand as“宾爵”, which means the heritage of BEGEEL watch’s elegance & noble. After sign a series of contracts with British male model Aaron, French male model Stas, American female model Cecilia as ambassador, in 2016, BEGEEL join hand with the famous China movie star Calvin (Li Zong Han) to let more consumers to experience the wrist’s craftsmanship and aesthetic life.