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· Swiss BEGEEL sign contract with the
Swiss BEGEEL sign contract with the famous Film and TV star Calvin (Li Zong Han)


In Nov 16, 2016, the great ceremony was held by Swiss BEGEEL in the Grand Hotel of Hengdian, Zhejiang to sign the contract with the famous Film and TV star Calvin (Li Zong Han) as the brand ambassador of BEGEEL. The BEGEEL marketing director of China region Mr. Zhou Xiao Ming, the person in charge of new media, the person in charge of brand promotion and the China famous Film and TV star Calvin (Li Zong Han) all attended to this signing ceremony. It’s the first time to sign a contract for the brand ambassador of China region after entering the Asia-Pacific marketing since 2010. 



As a famous Film and TV star, Calvin (Li Zong Han) was well known by audiences for his starring work < Phoenix Rain>, <Ruan Ling Yu>, < Spring go and come> with the image of elegant and gentle at the early stage of his career, and won the good reputation as “the first leading actor of the shows for the period of the republic of China”, then he gained the high praise of “ the most handsome Lv Dong Bin” in the TV play <Swordsman> , but Calvin (Li Zong Han) never stop his pace of breakthrough with his passion to the acting career, in recent years, in many other TV plays like <Kung Fu mother-in-law>, <mystery sand>, <old nine door>, his shows was occupied in the screen of the most major TV channels with his image of tough guys, the changeable images, the solid acting skills, this spirit on the road of acting career, which is the same as the spirit of BEGEEL that inherited by the concept of Swiss watchmaking.



Swiss BEGEEL is originated from Geneva, Switzerland, inherited the Customized gene from the European Royal, blended the complicated architectural technology, the carving craftsmanship and the modern fashion aesthetics into design, independently developed the mechanical watch of Tourbillon series, Hollow series, Gold series, Multifunctional series are so beloved by the watch lovers in the middle and high end market. In 2010, the Swiss BEGEEL officially entered the Asia Pacific market, set up the factory and market operation center in Guangzhou, in order to serve better in China market. 


For this time to cooperated with Calvin (Lin Zong Han), The China marketing director Mr.Zhou Xiao Ming says, “ BEGEEL watch achieved the remarkable results after entered into China market these years, it is derived from the persistence of “don’t forget the original heart” on brand BEGEEL. Do solid work, use good materials, every step from the design molding, material selection, inlaid workmanship, cutting, polishing, hand carved is in strictly order, steady progress to complete the products.     It is such a product spirit, BEGEEL won the favor of consumers in the China market because of it. This watchmaking spirit is identical with the Calvin (Li Zong Han)’s professional spirit on his career for his integrity, honesty, constant challenges and breakthroughs, we believe that a new chapter will be written together after BEGEEL joining hands with Calvin (Li Zong Han)



At the signing ceremony, BEGEEL united with Calvin (Li Zong Han) to launch the new star product series -- Han’s Love, Calvin (Li Zong Han) is the idol of fashion world, and as the special guest designer for Swiss BEGEEL, inject more popular element of fashionable, avantgarde, classic into BEGEEL watch and design more beautiful type, high quality of fashion watch together with BEGEEL.


In addition, BEGEEL is also set to release a new series of quartz watch, unlike the previous main product mechanical watch, BEGEEL quartz watch show the fusion of diversified fashion element, this simple, elegant, fashionable, sweet, refined, smart series of quartz watch were so beloved by the consumers, the person in charge of new media Miss He said, this series of quartz watch will be first issued by the on line WeChat platform "aesthetic watch" at the same time for the launch of new products. It means that consumers can give a direct attention to “Aesthetic watch” by WeChat service register number to share watches information in the future, even have a one-to-one online communication with designer to inspire more sparks, bring more possibility to the pursuit of aesthetic watch.