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· Basel World a Hundred Years Old Nam
Basel World a Hundred Years Old Name
In Switzerland, Basel city every year held numerous grand exhibitions one of which is Basel World Watch and Jewelry Exhibition; the industry referred it as Basel World Fair. This fair is watch and jewelry industry grand rallies, Patek Philippe, Blancpain, Rolex, Omega, Certina, Tissot, Longines, Bvlgari, Swarovski, Swatch…….every name is sound brand, every new model is gathered and displayed here also known as luxury industry Oscar. At here Brands demonstrate their latest achievements to expert, media representative, watch lovers and connoisseurs. Retailers of various markets negotiate and finalized in this fair.


This importantexhibition of luxury goods industry similar to the age of our Beijing, founded in 1917 was called Schweizer Mustermesse Basel (MUBA); 1925 first time introduce watch in this fair; 1931, held the first session of the "Swiss watch Fair", 1972 is more important year attracting European country in this fair which includes France, ?Italy, Germany, and UK brand. Since then, this exhibition presents the prototype of the world exhibition.


In 1983 Basel Fair renamed it name by adding year number with its name “Basel Fair 83”. Started from Basel 86 there are exhibitors from outside European country into this fair. In 1995 have added “World Watch and Jewelry Fair”Like Basel Fair 95-World Watch and Jewelry Fair. Start from year 2000 the fair introduced Basel fair award and Basel forum. Naming of “Basel World Fair” was established in year 2003; emphasizeit asthe world's top luxury goodsindustryand importance.


Event date of Basel Watch Fair was relatively fixed in this recent year, every year held between ends of March and beginning of April. This year Basel watch Fair exact date is 24th to 30th March. According to the organizing committee statistics this year more than 2000 exhibitor participate in this fair, attractsmore than 100,000visitorsfrom around the world andmore than 3,000international mediapersonnelto visit.


As in previous years this year'sexhibition areais stillabout160,000square meters,dividedinto 6Halls.According tothe organizing committee saidafterthis exhibitionends, Swiss governmentannounced theconstruction of new pavilion approximately 4.3 millionSwiss francs. 2013Basel Worldsitewill have dramatic change; the 1st hall exhibition site willexpand widely. We see that"international famous brand hall" 1st Hall, is the mostrespectableexhibition hall. Swissgiantbrands such asBreguet,Rolex, and Omegaare relativelyfixedinthe 1stHall, limited space and limited number of exhibitors. This ismuch like theF1 race, every yearonly allow fixed number ofparticipants. Somenewbrands, in order to geta place in1st Hall, had to wait untilafter theexitof someoldbrand. Some brand uses financial strength to acquire the booth and some uses group strength to acquire the 1st hall space. For example French BOUCHERON acquired BEDAT&CO after the evacuation of 5th Hall.
This year, 1st Hall moststrikingchanges are the"China Star" Fiytastationed1st Hall as a topbrandshop. Exhibitionofbrandapproachrequires aminimumqualification,thatthere must bemore thansellingpointsinfivecountries.FiytaGroup witha number ofinternational and domesticleadingwatch makingtechnologyandat the same timehas numbers ofitsdomesticdistributors.?