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BEGEEL Brand Development History


Oct, 2016: The Aesthetic Watches Shopping Platform under BEGEEL is online formally.

Oct, 2016: Sign a contract with the famous film star Calvin (Li Zong Han) as Brand Ambassador.

Mar, 2016: The operation center in China mainland has been moved to Tao Hui Business Park, Guangzhou.

Mar, 2016: Invited to bring new products at the Swiss BASELWORLD Exhibition.

Jan, 2016: Published in <World Wristwatch Yearbook>.


Dec, 2015: Special sponsor for CCTV-5 <World Sports Column: China Muay Thai Boxing Match>.

Dec, 2015: The wristwatch of “Gold Dragon give the Bless” has extremely China classic characteristic, won the appearance design patent certificate issued by    State Intelligent Property Right Bureau.

Aug, 2015: Special sponsor for the final of “XiaojinZhong Dance Contest” in Guangdong Broadcast TV .

Jun, 2015: General manager Mr. Tang Zong Wu was invited to talk on the show <Guangdong Watch & Clock>, and spoke the strategic interpretation of < Unique design, the Vigor of Brand>.


Dec, 2014: Be elected as one of the top 100 brands in world famous watch by the global authority magazine <World Wristwatch Yearbook>.

Dec, 2014: Special sponsor for CCTV-5 <World Sports Column: China Muay Thai Boxing Match>.

Dec, 2014: The independent R&D watch “Golden Dragon give the Bless” was permanently collected by the North Star Watches & Clocks Museum.

Aug, 2014: BEGEEL’s formal entry into China E-commerce market, successively in Tmall, JD, VIP platform.

Aug, 2014: BEGEEL brand promotion video was shown on CCTV.

Mar, 2014: Invited to take part in the world’s top feast -- Swiss BASELWORLD International Clocks & Watches Exhibition


Mar, 2013: Special sponsor for the “The Happy Open Golf Tournament” in Jakarta, Indonesia.

Jan, 2013: Special sponsor for the wine tasting party held by California Wine Association.


Mar, 2012: Sign a contract with America-Russian men model Dominic as brand ambassador.


2011: BEGEEL store counter’s formal entry into Wanda Plaza, Jusco, Wangfujing department store, WAL-MART and the other large supermarket, etc. 


Oct, 2010: SWISS BEGEEL SARL established the operation center of China mainland market in Guangzhou -- Guangzhou BaoJue Watch Co., Ltd.

Jun, 2010: BEGEEL Asia Pacific region’s operation center -- Switzerland HengDa Watch&Clock (HK) International Group Limited established


In 20th century, Swiss famous watch maker Mr. BEGEEL began his creation career of the top grade customized wristwatch, his posterity established the SWISS BEGEEL SARL Co., Ltd & the Swiss watch brand BEGEEL in honor of his spirit of craftsman.